Traction

Traction is proof that your product or service interests users or customers. It's often measured by indicators such as user growth, revenue, or user engagement. In short, traction shows that your startup is on the right track and meeting a real need.

How do you measure traction?

Traction can be measured in different ways depending on your type of business. If you launch an app, you can look at the number of downloads or active users. If you offer a service, growth in sales or subscriptions can be a good indicator of traction.

Concrete example

Let's take the example of a startup launching a parking reservation platform. At first, it has a few customers, but after a marketing campaign, the number of signups triples in three months. In addition, users start recommending the platform to their friends. These signals show that the startup has traction, as the product is attracting more and more users.

Why is traction important?

Traction is a key sign of success, especially for investors. The more you demonstrate that you have a solid base of users or customers, the easier it will be to attract investors or convince partners to join you.

Want to learn more about how to get traction?

If you're wondering how to improve your startup's traction, contact us via the form on our website. We would be happy to discuss solutions to help your project take off.