Bootstrapping

Bootstrapping means launching and growing a startup using only internal financial resources, without seeking outside investors or large loans. This means founders fund the company's growth from their own savings, revenue generated by the business, or early profits.

How does bootstrapping work?

When you choose to bootstrap, you avoid fundraising and focus on optimizing your existing resources. This often means minimizing costs, managing the business very carefully, and using every dollar strategically to maximize revenue.

Concrete example

Imagine you launch an online platform with a limited budget. Instead of looking for investors, you decide to use your savings to develop a simple version of the site and attract your first customers. The revenue generated by these first customers is then reinvested in the business to improve the platform and attract more users. Little by little, your startup grows without having to give up equity to investors.

Why choose bootstrapping?

Bootstrapping allows founders to keep full control over their company, without having to give up part of their equity to investors. It can also make the business stronger, as it learns to operate efficiently and generate revenue quickly. However, bootstrapping can limit the speed of growth, since available resources are more limited.

Thinking about bootstrapping your startup?

If you want advice on starting and growing your business without outside investors, contact us via the contact form on our website. We can help you optimize your resources and maximize your chances of success.