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Money
Walkie

The contactless wallet for children and teens. 250,000+ families, Mastercard partnership, 2.2M EUR raised. An educational FinTech teaching 6-15 year olds to manage their money.

Long-term development - Since January 2021

250,000+

user families

2.2M EUR

funds raised

4+ years

of continuous partnership

6-15 yrs

target children & teens

Mastercard

official partner

Why this project matters

Learning the value of money from a young age

Children grow up in a cashless world, but have no suitable tool to understand the value of money. Money Walkie gives them a fun, secure and educational wallet - and parents, total control.

For children

A fun and customizable wallet to pay like grown-ups. The child sees their balance decrease, learns to save with savings jars, and concretely understands the value of each euro.

For parents

Total control via the app: one-click top-up, instant blocking, spending limits, notification after each purchase. Zero overdraft possible, zero stress.

Selego has supported Money Walkie for 4+ years - from MVP to a product used by 250,000+ families
4 product pillars

A complete family ecosystem

Contactless payment

Connected physical wallet to pay at all NFC-equipped merchants. Up to 50 EUR per transaction, zero overdraft possible.

Parental app

Complete application for parents: one-click top-up, instant blocking, customizable limits, notification after each purchase.

Savings jars

The child learns to manage their money: savings jars, real-time balance tracking, cashback on certain purchases.

Online payment

Compatible with Apple Pay, Google Pay and online payment. Purchases abroad included on premium plans.

Traction & growth

Growth driven by families

250,000+ families adopt Money Walkie, driven by word-of-mouth and strategic partnerships.

Key metrics

250,000+user families
2.2M EURfunds raised
4+ yearsof continuous development
iOS + Androidnative applications
Mastercardpayment network

Partnerships & compliance

Mastercard - global payment network
Xpollens - ACPR-licensed electronic money
Banque BCP - B2B2C distribution
Rugby World Cup 2023 - collector case
GDPR compliance for minors - zero overdraft by design
Growth journey

From MVP to 250,000 families

4 years of continuous development, from the first prototype to a FinTech product distributed by banks.

01

MVP & validation

First prototype of the connected wallet and parent application. Product-market fit validation with the first families.

02

Mastercard partnership

Mastercard network integration via Xpollens (ACPR-licensed electronic money). NFC payment at all merchants.

03

Product scaling

Launch of subscription plans, online payment, Apple Pay / Google Pay, geolocation. 250,000+ families.

04

B2B partnerships

Distribution via Banque BCP, Rugby World Cup 2023 collaboration. B2B2C model expansion.

ACPR-licensed electronic money - banking-grade security
Technical architecture

Stack & Infrastructure

Front-End & Mobile

React.js
React Native (iOS & Android)
Parent & child app
Playful & educational design
Apple Pay / Google Pay

Back-End

Node.js
Real-time transactional API
Xpollens / Mastercard integration
Limits & blocking management
Push notifications

Security & Compliance

Electronic money (ACPR)
KYC / identity verification
Transaction encryption
Zero overdraft by design
GDPR compliance for minors

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