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The Lean Startup methodology is a business creation approach that aims to reduce risks and optimize resource utilization from the early stages of a project. The central idea is to develop a minimum viable product (MVP), test it quickly with real users, then adjust the product based on their feedback. The goal is to ensure that the company doesn't waste time or money on unnecessary ideas or features.

How does the Lean Startup methodology work?

The Lean Startup method is based on three key steps:

1. Build an MVP with essential features.
2. Measure user reactions to this product.
3. Learn from this feedback to adjust and improve the product.

Concrete example

Imagine you have an idea for an application to help teams better organize their meetings. Rather than developing the complete application with all possible features, you create a basic version that focuses solely on appointment scheduling. You test it with about ten companies to see if this feature is useful to them. Based on their feedback, you decide whether or not to add additional features, such as calendar management or automatic reminders.

Why use the Lean Startup methodology?

The Lean Startup methodology helps limit mistakes and evolve your project quickly based on real user needs. It helps avoid wasting time on ideas that don't find their audience and makes it easy to pivot if necessary.

Need advice on launching your project with the Lean Startup method?

If you want to learn more about how to apply this methodology to your startup, don't hesitate to contact us through the contact form on our website. We'll be happy to support you in developing your project.